The Secret to Attracting People That WANT TO BUY

If you’re getting lots of DMs that say “you’re so inspiring!”… but no one’s buying.⁣

Or you get tons of objections on your calls…

 

(and don’t get me started on the clients from hell that slip through the cracks and have you wondering WHYYY you’re attracting them)

 

This post is gonna turn it all around!

 

And I know what it’s like to go through so much content that gives you advice…

 

But I know this one will have you implementing because it doesn’t require you to:

❌ Grow your audience

❌ Change your offers

❌ Add more hours to your day

❌ Invest in ads

❌ or Launch every month

 

I’ll show you how my clients and I have done things like:⁣

💎 Went from receiving DMs that say “you’re so inspiring” to having a $15K  week⁣

💎 From getting tire kickers on discovery calls to being fully booked with dream clients who don’t drain your energy⁣!

💎 Dropping sales calls and DMs all together, and still signing 3K+ clients

💎 As well as DOUBLING our monthly income without changing our business model or working more hours

 

It all comes down to your brand messaging of course.

 

And specifially it comes down to these 4 psychologically-based secrets:

 

1. SPEAK TO THE HOT ONES

If you’re posting all the time but not getting clients from it,

that means you’re talking to the wrong people in your audience!

 

3-5% of your audience is ALWAYS ready to invest.

But whether they do that with you depends on if you’re talking to them and telling them what they need to hear to make a decision!

 

That is the HOT portion of your audience.

 

The cold ones are the ones you make your educational content for.

 

The warm ones are there because of your storytelling, connection content.

 

And only after consuming all that, are they ready to truly think about hiring you.

 

THIS is why content is THE thing that accelerates the buyer’s journey.

 

THIS is how I have some people find me and become clients within 3 days.

 

To do this, you tap into that Pivotal moment, when people are SO done with the old stuff and everything they’ve tried that didn’t work, and SO ready to actually do something different. All in.

 

Remember those moments for yourself, and remember what kinda content you were looking at to make a decision. Now make THAT kinda content – social proof, your own embodiment proof, what your offer is about, how it’s different from your other offers, etc.

 

2. DROP THE LOGIC

The best kind of clients don’t hire you because of what’s included in your offers, but of WHO they’ll become and how they’ll feel on the other side.

 

PREMIUM clients willing to shell out $20k and more, make decisions from emotions.

 

I mean, you’ve certainly noticed that those who sell $20k+ offers RARELY talk about anything logical, the tips, tricks, hacks, and all that jazz.

 

Their content is primarily about IDENTITY, and FEELINGS.

 

“This is who you become…”

“It feels like this to be the Magnetic Woman…”

“The Magnetic Woman holds herself like this, does this in her relationships…”

 

Make people FEEL something, and you ACTIVATE them.

 

3. “THE MORE SOMEONE THINKS THEY’LL WIN, THE MORE LIKELY THEY ARE TO PLAY THE GAME!”

👆👆👆THIS!

 

Show and tell people WHY and HOW they are set up to succeed with your solution!

 

We’ve all tried other ways to solve our problem, and it didn’t work.

 

Now we’re BOTH suspicious of new solutions and comparing them to the last (which is why content that shows them how your offer is different to those other solutions is KEY)

 

And we’re disappointed in ourselves, because we didn’t follow through, implement, succeed. We then doubt if we’ve got what it takes to break through. Even though we’re acting as if we’re not.

 

Once you define your Success Client (the one that is absolutely set up to succeed with your solution), you should tell them why and how they’re set up for success.

 

People are risk averse, and want to invest in solutions that are almost 100% certain to give them an ROI.

 

Now I know what you’re thinking – “I can’t guarantee success Iva!”

 

Of course not.

 

BUT, this is why we define your Success Client! The one that is most likely to succeed.

 

All those things they should have in place – list them out.

 

(My best clients already have a warm audience and testimonials behind them. They are not noobs. They finally feel like authorities, and are ready to flaunt that!)

 

Those personal characteristics that set them up for success – tell them what they are.
eg. They have firmly decided to go all in and do the work. They’ve maybe done some pre-work before and they’re no longer a noob when it comes to your topic…

 

Literally use these words in your call to actions in your posts and emails!

 

4. SHOW THEM YOUR METHOD

Tell them what it takes to have success with your method.

As well as what it doesn’t require.
(like I did at the start of this email)

 

Give them clarity on what the journey will look like, and this will alleviate their fear of the unknown (which prevents confident decision making!)

 

…

 

TL;DR

 

1. Speak to the HOT portion of your audience

Cuz they are looking to buy, while others are not there yet.

 

2. Drop the logic, speak to the emotions

PREMIUM clients willing to shell out $20k and more, make decisions from emotions.

Make your content primarily about IDENTITY, and FEELINGS.

“This is who you become…”

“It feels like this to be the Magnetic Woman…”

“The Magnetic Woman holds herself like this, does this in her relationships…”

 

3. Define the person that is most likely to succeed with your solution, and tell them Why and How they’re set up to succeed.

What’s their mindset, personality, what do they need to have in place to leave your offers with results?
“The more someone thinks they’ll win, the more likely they are to play the game!”

 

4. Show them your Method.

Give them clarity on what the journey will look like, and this will alleviate their fear of the unknown (which prevents confident decision making!)

 

…

 

Do this and you’ll see clients rolling in, consistently.

To the tune of $20k a month.

xx

Iva G

 

P.S. If you crave to AMPLIFY your magnetism to money, clients and opportunities, WITHOUT adding more to your plate, book a 2h deep Potent Content Session with me!

These sessions bring powerful insights, so much so that

💎 L. signed 13 clients after implementing small tweaks from the insights I gave her,

💎 K. shifted her business model so she can travel the world while signing 3k clients without a single sales call! (her content sells for her!)

💎 A. went from dreading content because it was a waste of time, to people DMing her to say her content is HOT and they’re ready to buy!